Elvis Costello had a brand new bag. He was a musician, but he knew all about the attitude part of it.

The quote "Elvis Costello had a brand new bag. He was a musician, but he knew all about the attitude part of it." by Nick Lowe highlights the importance of attitude alongside musical talent in defining an artist’s identity and impact. Lowe acknowledges that while Elvis Costello was undeniably skilled as a musician, what set him apart was his distinctive style, confidence, and presence—the intangible qualities that contribute to an artist’s charisma and connection with the audience.

The origin of this quote comes from Nick Lowe, a fellow musician and producer who worked closely with Costello during the late 1970s and early 1980s. The phrase "brand new bag" refers to Costello’s fresh, innovative approach that combined solid musicianship with a strong, unique persona. This balance between skill and attitude helped Costello stand out in the crowded music scene and left a lasting influence on punk and new wave music.

Lowe’s words emphasize that in the music world, technical ability alone isn’t enough. The attitude—which includes confidence, authenticity, and the way an artist carries themselves—plays a crucial role in shaping their success and legacy. It’s this combination that captivates audiences and creates a lasting impression.

In summary, Nick Lowe’s quote celebrates Elvis Costello’s unique blend of musical talent and compelling attitude, illustrating how both elements are essential to becoming an influential and memorable artist. It underscores the idea that personality and style are just as vital as technical skill in the creative arts.