Digital is really two things. It refers to a set of technologies, everything from artificial intelligence to the use of e-commerce. But digital is really about a different way of working, of making decisions, of partnering and reaching your clients, and so it's also about how you do things.

Julie Sweet's quote highlights the dual nature of digital in modern business. On one hand, it represents a set of technologies, such as artificial intelligence, e-commerce, and other innovations that have revolutionized industries. These technologies are the tools that enable businesses to operate efficiently in an increasingly tech-driven world.

However, Sweet also emphasizes that digital is not just about the tools themselves, but about a different way of working. It signifies a shift in how businesses approach decision-making, form partnerships, and engage with clients. In this context, digital is not just a set of capabilities but a transformation in how organizations operate on every level.

The origin of this perspective comes from the rapid evolution of digital technologies in recent years. With advancements in technology reshaping industries, leaders like Sweet recognize that digital is not only about adapting to new tools but also about rethinking processes and mindsets within businesses. It’s a shift toward agility, responsiveness, and data-driven actions that go beyond traditional methods.

Thus, Sweet's quote encapsulates the evolving role of digital in business, where success hinges not just on having the right technology but on fundamentally changing how we think, collaborate, and make decisions.