Despite the centrality of communication to politics it is remarkable how little attention Insiders pay to what works - never mind the question 'what could work much better?'

In this quote, Dominic Cummings points out the paradox within politics, where communication is central to success, yet those in positions of power, referred to as Insiders, often overlook its importance. He is critical of how little attention is paid to what actually works in terms of communicating political messages or policies. Instead, there is often a focus on traditional or inefficient methods, rather than considering how communication could be improved or made more effective.

Cummings suggests that political Insiders tend to stick to established communication strategies without asking the critical question: "what could work much better?" This implies that there is a reluctance to innovate or embrace new, more effective methods of engaging the public. This stagnation can lead to missed opportunities for better connection and understanding between politicians and the electorate.

The quote also speaks to a broader issue in politics—complacency. By failing to question the effectiveness of their communication strategies, political figures risk maintaining outdated or ineffective approaches that no longer resonate with the public. This lack of self-reflection and willingness to adapt hinders progress and growth within the political landscape.

Ultimately, Cummings’ quote is a critique of the political establishment’s failure to prioritize effective communication strategies. He emphasizes the need for more innovation and experimentation in how politicians connect with the public, suggesting that by asking "what could work much better," they could find new ways to engage and influence effectively.