Design is important, it's an important dimension in the car. It's not the only one.

In the quote, "Design is important, it's an important dimension in the car. It's not the only one," Carlos Ghosn, the former CEO of Nissan and Renault, is emphasizing the significance of design in the automotive industry. While he acknowledges that design plays a key role in making a car appealing and functional, he also points out that it is just one of many crucial elements. Other factors, such as performance, safety, engineering, and cost-efficiency, are equally important in creating a successful product.

Ghosn's statement reflects a balanced perspective on the role of design in the development of cars. He recognizes that while design influences consumer perception and the overall experience of driving, a car's technical capabilities and reliability are equally, if not more, important. This view challenges the often exaggerated focus on aesthetic appeal and reminds people that a well-rounded product requires attention to multiple dimensions, not just one.

The origin of this quote comes from Ghosn's leadership in the automotive industry, where he was known for making strategic decisions that prioritized not only design but also innovation, quality, and the financial health of the companies he led. His leadership style was rooted in creating vehicles that combined stylish design with high performance and practicality, making him a key figure in the restructuring and revitalization of Nissan.

Ultimately, Ghosn's quote underscores the importance of a holistic approach to product development. While design is crucial in creating a product that resonates with customers, it must be supported by a strong foundation of engineering and technical performance to ensure that the product is not only visually appealing but also functional and reliable.