Corporate communications will become a high-tech art, just as political communication is for Obama.

The quote by Tina Brown — “Corporate communications will become a high-tech art, just as political communication is for Obama.” — underscores the evolving nature of communication in the modern world, particularly within the realms of business and politics. Brown is suggesting that corporate messaging, like political messaging, is shifting from traditional formats to more technologically advanced, strategic, and emotionally resonant methods. Just as Barack Obama revolutionized political communication through his innovative use of social media, branding, and digital engagement, corporations too must adapt and master these tools to stay relevant.

The origin of this quote comes from Brown’s insights as a highly influential journalist, editor, and media entrepreneur. Having served as editor-in-chief of major publications like Vanity Fair and The New Yorker, Brown has had a front-row seat to the transformation of media and messaging in both public and corporate spheres. Her reference to Obama highlights his reputation for masterful communication, particularly during his presidential campaigns, which effectively leveraged technology, data, and storytelling to connect with diverse audiences.

By calling it a "high-tech art," Brown elevates corporate communications from a routine business function to a creative, dynamic discipline that requires a deep understanding of technology, psychology, and culture. No longer limited to press releases and quarterly reports, companies now engage audiences through digital platforms, visual storytelling, and real-time interactions. This transformation demands not only technical skills but also emotional intelligence and the ability to craft narratives that resonate on a personal level.

Ultimately, Brown’s quote is a call to recognize the strategic importance of communication in a digital age. She envisions a future where companies, much like successful political figures, must learn to build trust, brand identity, and loyalty through sophisticated, tech-driven communication strategies. In this sense, communication becomes not just a tool, but a core competency that defines how businesses are perceived and how they connect with the world.