Communication is about being effective, not always about being proper.

In this quote, Bo Bennett highlights the distinction between being proper in communication and being effective. He suggests that while being proper—following formal rules, etiquette, and structure—might have its place, true communication is about conveying a message clearly and achieving the intended result. Effective communication focuses on how well the message is understood and how well it influences or engages the listener, rather than adhering strictly to formal or traditional norms.

Bennett’s statement challenges the traditional notion that communication must always be polished or perfect. In many situations, being too concerned with being proper can actually hinder the clarity or impact of the message. The goal of communication is to connect, inform, and persuade, and that often requires being authentic, relatable, and clear rather than strictly following formal language rules.

The origin of this quote reflects Bennett’s experience as an author and entrepreneur, where he emphasized the importance of practical communication in business and personal relationships. His views on communication are grounded in the understanding that how well we communicate is more important than how well we follow prescribed rules of communication. Bennett’s perspective is especially relevant in today’s fast-paced, digital world where informal communication often leads to quicker, more direct connections.

Ultimately, Bennett’s quote advocates for prioritizing clarity, engagement, and authenticity in communication, rather than worrying about being overly formal or adhering to every rule. Effective communication isn’t about being proper for the sake of appearances, but about achieving meaningful exchanges that foster understanding and connection.