'Commercial' is not the word that has to be said only by CEOs. It has to be something that is maybe the essence of design, because design has some sort of art in it and creation, but it's also some object that you have to use. There is also this pragmatic end to it.

Alber Elbaz’s quote, “‘Commercial’ is not the word that has to be said only by CEOs. It has to be something that is maybe the essence of design, because design has some sort of art in it and creation, but it’s also some object that you have to use. There is also this pragmatic end to it," speaks to the balance between art and practicality in the world of design. Elbaz emphasizes that commercial aspects are not just about profit-making or business; they are intrinsically tied to the purpose of design itself. Design is not only about creating aesthetically pleasing objects, but also about ensuring they serve a functional purpose.

Elbaz highlights the dual nature of design, where the artistic process goes hand-in-hand with pragmatic considerations. While design can be seen as a form of art—a way to express creativity and innovation—it also needs to be practical, ensuring that the object is usable, accessible, and efficient. He argues that these commercial and pragmatic aspects are integral to what makes design truly successful, bridging the gap between creativity and utility.

The quote also challenges the idea that commercial design is solely a concern for business leaders or CEOs. Elbaz points out that designers themselves must embrace the commercial side of their work, as it is what ultimately allows their creations to reach a broader audience and serve a practical function. In this sense, the commercial aspect of design is not just about selling products, but about making sure that designs are useful and impactful in the real world.

Originating from Elbaz’s career as a celebrated fashion designer, particularly his work at Lanvin, the quote reflects his philosophy of merging creativity with practicality. Throughout his career, Elbaz was known for creating beautiful yet wearable pieces, emphasizing the importance of functionality without compromising on aesthetic value. His words underscore the idea that good design must balance both artistic expression and commercial viability, ensuring that creations are both beautiful and useful in the real world.