CBS's Major Garrett writes in 'National Journal' about a new version of the 'stray voltage' theory of communication in which the president purposefully overstates his case knowing that it will create controversy.

The quote by John Dickerson, a journalist and political commentator, refers to a new interpretation of the "stray voltage" theory of communication as presented by CBS's Major Garrett in National Journal. The "stray voltage" theory traditionally describes a situation where controversial statements or actions are used strategically to distract or deflect attention from other issues. Dickerson expands on this by noting that, in this updated version, the president may purposefully overstate or exaggerate his position, fully aware that it will stir controversy. The goal is not just to create distraction, but to generate media attention and provoke public debate.

This updated approach suggests that controversy itself can be a powerful tool in communication and political strategy. By making exaggerated claims, the president can ensure that his message dominates the conversation, forcing the media and public to focus on the controversy rather than on potentially more damaging issues. The quote implies that in the modern media landscape, where news cycles are fast and attention spans are short, creating such controversy can keep a leader in the spotlight and control the narrative, regardless of the truth or substance of the claims.

The origin of this quote lies in the analysis of modern political communication strategies. Garrett, in his article for National Journal, theorizes that some politicians, including the president, intentionally use inflammatory language or overstatements to control the media cycle. Dickerson, by quoting this, is shedding light on how politicians may leverage communication as a tool not just to persuade, but to manipulate attention and shape public discourse in ways that serve their interests.

In essence, Dickerson’s quote explains a sophisticated approach to political communication where controversy is deliberately manufactured to influence the public conversation. By overstating their case, leaders can dominate the narrative, diverting focus from other issues and ensuring their presence in the media. This reflects a shift in how political figures engage with the media, using the tools of exaggeration and provocation as instruments of influence.