Building design isn't trendy.

Kevin McCloud’s quote emphasizes that building design should not be driven by trends or fleeting fashions. He suggests that architecture, in its truest sense, is about creating timeless and functional structures that stand the test of time, rather than simply following the latest design fads. McCloud is advocating for a deeper, more thoughtful approach to architecture—one that prioritizes quality and sustainability over short-lived aesthetic trends.

By stating that building design “isn’t trendy,” McCloud is critiquing the tendency in modern design to focus on superficial aesthetics that may quickly become outdated. In his view, architecture should be more than just a visual statement; it should serve a practical purpose and reflect long-term value. This statement reflects his belief that good design is rooted in the principles of functionality, durability, and thoughtful craftsmanship, rather than chasing the latest style.

McCloud, known for hosting the British television show Grand Designs, has consistently emphasized the importance of creating buildings that are both innovative and enduring. His perspective on design challenges the idea that architecture should be subject to the whims of trends or popular opinion, encouraging designers and builders to focus on creating structures that are both practical and aesthetic in a lasting way.

The origin of the quote lies in McCloud’s work and philosophy as an architect and television presenter, where he has championed the idea that design should be about much more than just what is fashionable at the moment. Through Grand Designs, McCloud has been able to showcase the value of well-considered, long-term design choices, urging viewers and professionals to rethink the transient nature of trends and to focus on what truly adds value to a building over time.