At the end of the day, it's a business about fighters and a business about people. This is our philosophy.

The quote by Scott Coker highlights the dual nature of the business he is involved in, emphasizing that it revolves around both fighters and people. Coker points out that while the core of the business may be centered on competitive combat sports, the human element—respecting and valuing the individuals involved—is equally important. This balanced perspective reflects a philosophy that prioritizes not just the entertainment or competition but also the well-being and dignity of those who make the business possible.

The origin of this quote comes from Coker’s role as a leader in the world of mixed martial arts (MMA) promotions, specifically as the president of Bellator MMA. His philosophy aims to create a business environment that supports fighters as athletes and people, acknowledging their efforts and sacrifices. By stating “this is our philosophy,” Coker underscores a commitment to integrity and respect within a highly competitive and physically demanding industry.

Coker’s words also convey the idea that success in such a business depends on valuing the community behind it—fighters, staff, and fans alike. Recognizing the importance of people fosters trust and loyalty, which can lead to long-term growth and sustainability. This human-centered approach distinguishes his organization in a challenging and often controversial sport.

In summary, Scott Coker’s quote emphasizes that the business of combat sports is fundamentally about both the fighters and the people who support and engage with the sport. His philosophy combines competitive spirit with respect for individuals, aiming to build a sustainable and ethical enterprise.