Advertising is, of course, important because advertise is the final design. It's the last layer that speaks to the customer, that tells them what you have.

Tom Ford’s quote emphasizes the significance of advertising in the world of design and marketing. He suggests that advertising is the final layer in a product's journey to the consumer, playing a crucial role in delivering the message and enticing the audience. In this sense, advertising is not merely a supplementary effort but an essential component of the product’s overall design strategy, serving as the last chance to convey the brand’s essence and value to the consumer.

By stating that advertising "speaks to the customer," Ford underscores how important it is for the advertisement to communicate clearly and effectively. It serves as a bridge between the product and its potential buyers, acting as the ultimate representation of what is being offered. The advertisement is often the first and final encounter that a customer has with the brand, making it a vital tool in influencing purchasing decisions and shaping perception.

The quote also highlights Ford’s view that design is an integrated process, where every element, from the product itself to its marketing, must work together. In his own career, particularly in fashion, Ford has emphasized the importance of a cohesive brand image that blends design, advertising, and consumer experience. Advertising, in this sense, is not an afterthought, but rather a strategic component that aligns with the broader vision of the brand.

The origin of this quote stems from Ford’s dual expertise in fashion design and advertising, where he has consistently demonstrated how the two fields intersect. As a designer, Ford’s approach to marketing is deeply intertwined with his philosophy of design—creating a strong, clear narrative that resonates with the consumer. His statement reinforces that advertising is not just about selling a product, but about presenting a compelling story that speaks to the audience’s desires and needs.