Accept business only at a price permitting thoroughness. Then do a thorough job, regardless of cost to us.

The quote "Accept business only at a price permitting thoroughness. Then do a thorough job, regardless of cost to us." by Arthur C. Nielsen emphasizes the importance of quality and integrity in business practices. Nielsen advises that companies should only take on work if the price allows them to perform their duties with complete thoroughness and attention to detail. Once committed, the focus should be on delivering exceptional results, even if it requires significant effort or expense, underscoring a commitment to excellence over cutting corners.

Arthur C. Nielsen was a pioneer in the field of market research and founder of the Nielsen Company, known for its rigorous approach to data and analytics. This quote reflects his professional philosophy, stressing that accuracy and diligence are paramount, especially in industries where trust and reliability are essential. Nielsen believed that sacrificing quality for short-term gains could damage reputation and long-term success.

The quote also implies that businesses should be selective about the opportunities they pursue, ensuring that they can uphold their standards without compromise. By focusing on thoroughness and doing a “thorough job,” companies build credibility and foster lasting relationships with clients and customers.

In summary, Arthur C. Nielsen’s quote advocates for maintaining high standards by only accepting work that can be done properly and fully committing to quality regardless of cost. It serves as a timeless reminder of the value of thoroughness, integrity, and long-term thinking in business.