A title means marketing. It means that company's coming soon, and you'd better get out the Christmas lights so they don't miss your house.

The quote by Caroline Leavitt emphasizes the importance of a title in marketing and branding, likening it to the preparation and excitement that comes with decorating for Christmas. Leavitt suggests that a title serves as a signal or announcement, much like putting up Christmas lights to draw attention to your house during the holiday season. Just as people decorate their homes to make them stand out and create a festive atmosphere, a title is a way to catch the attention of an audience, signaling something exciting or anticipated is coming.

Leavitt's comparison highlights how the right title can serve as a form of advertising and create anticipation, drawing people in. A well-crafted title acts as an introduction to something larger, whether it's a book, product, or event. It becomes a tool for promotion, making it clear that something special is coming soon, just as the visible presence of Christmas decorations signals the arrival of the holiday season.

The origin of this quote comes from Leavitt's understanding of the creative and commercial aspects of the publishing industry. As an accomplished author, Leavitt is likely reflecting on how titles can shape the perception of a work before it even hits the shelves. In the world of books and media, the title is often the first impression that shapes a potential audience's interest and engagement.

Ultimately, Leavitt’s quote illustrates that a title is not just a label, but a strategic marketing tool that can create excitement and anticipation. Like decorating a house for Christmas, it sets the stage for what’s to come, signaling that something important and worth noticing is just around the corner.