A part of my kind of design and inspiration ethos is that I carry around a leather notebook and I sketch in it, doodle in it, write notes in it, and I put pictures in it.

The quote by John Varvatos offers insight into his creative process and the personal habits that fuel his design and inspiration. He shares that carrying a leather notebook plays an essential role in his creative workflow, as it allows him to sketch, doodle, jot down ideas, and collect pictures. This act of constantly engaging with his notebook helps him capture fleeting thoughts and moments of inspiration, which he can later develop into design concepts. The notebook becomes a tool for preserving creativity in its rawest form.

John Varvatos, a renowned American fashion designer, is known for his rock-and-roll-inspired fashion and his ability to blend modern design with classic influences. His mention of a leather notebook symbolizes a more analog approach to creativity in an increasingly digital world. It underscores the idea that physical tools, like sketchbooks, remain vital for many creatives, allowing them to capture and refine ideas in an unfiltered, intimate manner. This personal ritual also reflects how Varvatos stays connected to the tactile and emotional side of his design work.

The quote highlights the importance of inspiration in the design process, emphasizing that creativity often arises from small, everyday moments of observation and reflection. By having a dedicated space for writing notes and sketching, Varvatos ensures that no idea slips away. The act of physically engaging with a notebook also suggests a grounding element in his process, where the tactile nature of the task helps keep him connected to his creative roots.

Ultimately, this statement reflects a broader philosophy of design—that creativity doesn’t just happen in the studio or during formal brainstorming sessions. Inspiration can strike at any moment, and by having a personal space to record it, Varvatos ensures that his creativity remains fluid and ever-present. The leather notebook, for him, is more than just a tool; it is a reflection of his design ethos and a constant companion in his creative journey.