90%, 100% are going there to hear the singing. The story is another thing. Nobody's interested in the story. Happiness is happiness.

In this quote, Cab Calloway reflects on the nature of performance and audience expectations. He suggests that while the story or narrative might be important in some contexts, the main reason people go to see a performance is for the singing—the music, the emotion, and the overall energy it brings. Calloway emphasizes that happiness is the ultimate takeaway from such performances, and the joy that music provides transcends the need for a detailed storyline. The audience, in his view, is primarily interested in the emotional experience that the music creates, rather than the plot.

Calloway’s comment also touches on the idea that the universal appeal of music is more impactful than the specifics of a narrative. For many, music has the ability to convey emotion and happiness directly, without needing a complex story to accompany it. He suggests that, in his experience, the core of a successful performance lies in its ability to make the audience feel something positive, especially joy, which is far more important than the content of the story itself.

The origin of this quote can be traced back to Cab Calloway’s legendary career as a musician and bandleader in the jazz and swing eras. Known for his energetic performances and unique style, Calloway was deeply aware of the power of music to captivate audiences. His words reflect his understanding of how music, especially in live performance, has the ability to bring people happiness in a way that storytelling alone may not.

Ultimately, Calloway’s words highlight the primacy of music and emotion in live performances, suggesting that happiness is the true goal for both performers and audiences. His quote serves as a reminder that, while stories may entertain, the emotional connection people form with music is often the most powerful and lasting form of enjoyment.